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Pay Per Click Resources
While your busy waiting for the websites that you've
submitted to the various search engines to be indexed, you may
want to give a shot at mastering the art of PPC(pay-per-click)
advertising.
Pay-per-click advertising is an online advertising model
where the bidder(you) decides how much they are willing to pay
for a particular keyword listed in the various pay-per-click
search engines. You are then charged whatever amount you
bid every time someone clicks on your listing. You are
not guaranteed any results from these clicks. However,
these visitors are generally people who are looking for what
you are offering. You will have the best results if you
have quality products/services as well as good ad copy to convert
the visitor into a paying customer.
Pay-per-click advertising allows you to start generating
traffic and earning income from your website immediately. However,
if not done correctly, you will most definitely lose money.
When using pay-per-click advertising, you want to pay great
attention to your ROI(return on investment). ROI
is the difference between how much you spend for the traffic
you are generating and the commission you get when you make
a sale. For example, in my PPC campaigns, I generally aim
for a 100-200% ROI, meaning that if I spend $100 for visitors,
I expect to earn $200-$300 in sales. The ROI you want
to look for depends somewhat on what you are selling and whether
it is a one time or residual commission. It is vital
to your success that you keep on top of your ROI by consistently
reviewing your results, tweaking your add text, and adjusting
your bidding strategy accordingly.
In addition to the great pay-per-click resources listed on
this page, many of the search engine resources on our search
engine marketing and optimization page also cover pay-per-click
advertising.
The two biggest PPC Search Engines are Google
Adwords and Overture with
quite a few other wannabes attempting to follow in their footsteps.
goClick
FindWhat
Kanoodle
ePilot
7Search
Search123
Xuppa
IQSeek
Enhance
